Why would anyone ever eat Good Friends?

51QKZ0Y0ZVL__SL500_AA300_ special buddies

Kashi Good Friends Cereal

Rob & Big’s Special Buddies Cereal

In 2007, I bought a box of Kashi Good Friends cereal thinking that it would be “healthy,” and it was one of the most awful experiences of my life. It didn’t taste like anything, and it was really crunchy and weird. I felt like I was being punished for something. The question I’d like to investigate in this blog post is: why would anyone subject themselves to that? And is there something better they can do? Let’s take a look at the nutrition facts!


I pulled the nutrition facts from Kashi’s website. A serving has ~160 calories, 5g of protein, and 42g of carbs (12 of which are from fiber). This means that if you’re eating Kashi, you’re probably doing it for one (or a combination of) the following reasons:

  1. You’re looking for a good source of fiber.
  2. You’re looking for a source of carbs (and you didn’t know that you could get this practically anywhere).
  3. You’re looking for a source of protein (and you just happened to choose a pretty crappy one).
  4. You don’t know anything about nutrition and you just kinda thought that anything Kashi makes is healthy.
  5. You’re a masochist.

If you fall in groups 4 or 5, then it sounds like your execution plan aligns well with your goals, so keep fighting the good fight.

If you fall under groups 1 or 3, I feel like there are things you can do that are less unpleasant than eating Good Friends. For example:

Quest Protein Bars

I’ve personally never tried them, but my roommate has, and he describes them as probably having crack in them because they’re so addicting. They also apparently have ridiculous macros.


If you fall under group 2 and are just looking for carbs, everything’s got carbs and is less disgusting than Good Friends. For example:

  • Bread
  • Rice
  • Cake
  • Other cereal that isn’t as awful as Good Friends
  • Twinlab Ultrafuel – I used this when I was carb loading. It tastes like a chalky fruit punch, which I eventually learned to like, but even before that, it was significantly less foul than Good Friends.

So there you have it. No one has any reasons for eating Good Friends anymore.

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